Spark Works study: Skiers Expect Clear and Detailed Information and Feel Sense of Normality on the Slopes

In November, Spark Works conducted a user research with them aim to find out how Covid-19 is impacting ski resort visitors’ expectations and behaviour. The interviews revealed that visitors expect and want clear and detailed information about the measures implemented at the resort and pay close attention to how others adhere to them. Up on the slopes, they feel a sense of normality and for a moment forget the existence of the pandemic.