Cognition Learning and Adaptive Behavior

Brain and categories

The adaptive behaviour of individuals is a fundamental aspect of change and innovation. After all, it is individuals who initiate and drive change and innovation in dynamic environments. Our goal is to understand the cognitive mechanisms involved in adaptive decision-making, problem-solving and learning. To achieve this interdisciplinary goal we use a combination of qualitative, experimental, neuroimaging and computational methods. Key questions focus on how individuals can develop abilities that better allow them to manage tensions such as those between exploration and exploitation, between social and economic outcomes, between creative and old ideas, and between focusing on one rather than multiple goals.

Attention & Cognitive Flexibility

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Laureiro-Martínez, D., & Brusoni, S. (2018). Cognitive Flexibility and Adaptive Decision-Making: Evidence from a Laboratory Study of Expert Decision-Makers. Strategic Management Journal, 39, 1031–1058.

Laureiro-Martinez, D. (2014). Cognitive Control Capabilities, Routinization Propensity and Decision-Making Performance. Organization Science, 25 (4), 1111-1133.

Goal

Identification of cognitive abilities favouring cognitive flexibility. Training of cognitive flexibility in order to increase individual ambidexterity in the Swiss Armed Forces.

Associated Persons

Jan Richner, Daniella Laureiro-Martinez, Stefano Brusoni, Zorica Zagorac-​Uremovic and Hubert Annen (MILAK)

Methods

Behavioral experiments in lab and field using cognitive tasks, field exercises and think-aloud protocols

Goal

Taking the attention-based view (ABV) to explore how attention is sustained over time, and under what circumstances, attention turns into action to enable organizational change.

Associated Persons

Tomoko Yokoi

Methods

Archival research and social network analysis

This article highlights the importance of cognitive flexibility in leadership for effective decision-making and adaptability. It details the Swiss Armed Forces' plans to incorporate these findings into officer recruitment and training to bolster crisis preparedness and leadership skills.
Full article interview

Multiple Goals & Problem Solving

Goal

Examination how managers solve strategy problems that require multiple and sometimes conflicting goals.

Associated Persons

Ann Xavier, Daniella Laureiro-Martinez and Zorica Zagorac-​Uremovic

Methods

Behavioral experiments combined with think-​aloud protocols

Goal

Explanation of differences in how individuals identify conflicting goals and define problems more holistically in order to find more sustainable solutions.

Associated Persons

Daniella Laureiro-Martinez, Zorica Zagorac-​Uremovic and Ann Xavier

Methods

Behavioral experiments combined with think-​aloud protocols

Creativity & Foresight

Csaszar, F. A. & Laureiro-Martinez, D. (2018). Individual and Organizational Antecedents of Strategic Foresight: A Representational Approach. Strategy Science, 3 (3), 513-523.

Zagorac-Uremović, Z. & Marxt, C. (2018). The Cognitive Processes of Entrepreneurial Opportunity Identification - Towards a Holistic Understanding of the Micro-Mechanisms. In R. J. Galavan, K. J. Sund, & S. Brusoni (Hsg.), Cognition and Innovation. Bingley: Emerald Publishing.

Zagorac-Uremović, Z. & Marxt, C. (2018). Identification of Entrepreneurial Opportunities: A Conceptual Model of Cognitive-motivational Mechanisms. The International Journal of Creativity & Problem Solving, 28 (1), 59-72.

Goal

Examination how business leaders generate business ideas and identification of cognitive processes that enhance the quality of business ideas.

Associated Persons

Zorica Zagorac-Uremovic

Methods

Case studies with retrospective in-depth interviews and cognitive ability tests

Learning & Leadership

Crespi, C., Laureiro-Martínez, D., Dodich, A., Cappa, S. F., Brusoni, S., Zollo, M., Falini, A. & Canessa, N. (2018). Improving Innovative Decision-Making: Training-Induced Changes in Fronto-Parietal Networks. Brain and Cognition, 128, 46-55.

In an interview with The European Business Review, Daniella Laureiro Martinez unveils the inspiration behind her research and she also dives into the power of cognitive flexibility and adaptive leadership. She shares how the emba X program equips leaders to thrive in a fast-changing world, blending ethical leadership with cutting-edge technology. 
external page Full article interview

This article highlights the importance of cognitive flexibility in leadership for effective decision-making and adaptability. It details the Swiss Armed Forces' plans to incorporate these findings into officer recruitment and training to bolster crisis preparedness and leadership skills.
Full article interview

Co-Author on the Super Deciders Book. 
Here is the link to purchase the book: external page Super Deciders

We are organizing the external page CSOL conference in May 2025external page

Exploration, Exploitation & Routines

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Laureiro-​Martínez, D., Brusoni, S., Canessa, N., & Zollo, M. (2015). Understanding the Exploration-​Exploitation Dilemma: An fMRI Study of Attention Control and Decision-​Making Performance. Strategic Management Journal, 36 (3), 319-​338.

Laureiro-Martinez, D. (2014). Cognitive Control Capabilities, Routinization Propensity and Decision-Making Performance. Organization Science, 25 (4), 1111-1133.

Goal

Exploration of the impact of perceived power on exploration and exploitation decisions.

Associated Persons

Ece Ercel (OB Group), Daniella Laureiro-Martinez and Petra Schmidt (OB Group)

Methods

Experiments

Goal

To explore the role of routines in entrepreneurial ventures situated in harsh contexts, and how they adapt to change.

Associated Persons

Tomoko Yokoi

Methods

Field study with interviews, observations

Goal

Exploring how an organization's feedback processing and goal-setting strategies influence its potential outcomes

Associated Persons

Axel Zeijen

Methods

Modelling

Emotions & Embodied Cognition

Brusoni, S. & Laureiro-Martinez, D., Canessa, N. & Zollo, M. (2020). Exploring exploration: the Role of Affective States as Forces that Hinder Change. Industrial and Corporate Change, 29 (1), 207-223.

Goal

With discourse on organizing being primarily rooted in physical artifacts, the corporeal and material settings, how do these notions of embodied cognition evolve in the new context of AI and hybrid settings?

Associated Persons

Tomoko Yokoi

Methods

Interview, observations, secondary data

COLAB Online Lab

This space is dedicated to exploring and understanding the mechanisms behind human adaptability, learning, and cognitive behavior. To explore more click here: Online Lab

Other Resources

1. We are organizing the external page CSOL conference in May 2025

2. Co-Author on the external page Super Deciders Book.

Contact

Dr. Daniela Laureiro Martinez
Lecturer at the Department of Management, Technology, and Economics
  • WEV H 306
  • +41 44 633 28 08

Professur Technol.&Innovationsmgmt
Weinbergstr. 56/58
8092 Zürich
Switzerland

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